Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry. In the United States, it is estimated that over 30% of the population is obese or overweight. Much of the concern attributed to this issue is directly connected to an unhealthy diet and eating habits. In 2006, Scott Ohlgren recognized a need to curb unhealthy consumption and decided to develop a company, TrueToniq, that could help do just that. “Obesity is currently our largest health issue in the modern world. Overeating – simply eating too much at each meal – is the cause behind much of this problem,” said Ohlgren. True Toniq, and its successor Trim Toniq, were created as an effective beverage solution to help consumers suppress overeating and unhealthy snacking. With the help of Dave Dafoe and other beverage architects at Flavorman, the TrueToniq concept was taken from a bold idea and turned into a promising reality.
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