When developing a drink, your flavor and ingredient choices should be determined more by your chosen target market than by your personal taste. It sounds obvious, but it isn’t unusual to see people making the mistake of creating a product they want instead of what their market wants. One aspect of that market you need to consider is age. As people get older, their sense of taste evolves and preferences change. The beverages you enjoy today are probably completely different than what you drank as a child.
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