Say you want to start your own bourbon label. How would you do it?
A contract craft bottler (such as Strong Spirits in Bardstown which bottles Temptation Bourbon, Redemption Rye, and High Rye Bourbon, and many others) can help you “source” bourbon. The bottler can design a label and walk it through the regulatory process. For $25,000, you could probably get about 100 cases to get on the market. That’s a popular option lately.