A Day in the Life — Sales – Business Architect

Every day, the work we do is a little bit different. On a normal day, we start by checking our new inquiries from our website. We will reach out to those individuals to schedule a phone call or send an email. We talk to them about their beverage idea and what we do. After the first call, we send out a mutual non-disclosure agreement to protect their confidentiality so we do not have to go into those details on the initial phone call.



We spend about 15-20 minutes with each prospective client, and we may even have prospective clients come in. We set aside several hours to meet with different clients from all over the world, tour them around our facility, and get to know them and their product. As a team, we work with the laboratory director and technical team and take ideas from potential clients to ensure the feasibility of the product.

I enjoy educating clients about the beverage industry and how we can make their product happen. We cannot promise to make their product successful (because we are not marketing or distributing their beverage) but we can make sure that it is consistent, maintains a good flavor, and that the ingredients are of high quality.

Before I worked at Flavorman, I was a Leadership Consultant for my college sorority. It is quite different than the job that I currently hold right now in Sales. This job was demanding, required flexibility, and working well with others was essential to being successful. Similar to this job, the work I did varied from day to day. My old job taught me how to adjust to talking with different types of people. This job trained me to be comfortable talking with students, faculty, and prospective clients with different levels of experience. I learned how to adapt my communication style to many different audiences.

I have been most surprised by the reactions that prospective clients have to Flavorman. Many of them are unclear on exactly what we do and how we serve our clients and I am often surprised when they make assumptions about what we do and do not offer. There is a lot of misinformation and it is important in my capacity to correct any of the misunderstanding and misinformation.

Several years ago, I visited the town of two of our successful clients. They took me to a bar where their beverage was being sold. I was able to understand what our client’s consumers see and experience when drinking this beverage. I was able to speak with the bartenders and they explained in detail how they set up their bar program and relationships with vendors. They showed me how those relationships are not just transactional, but foraged to be maintained as a positive exchange for many years to come.

For me, it depends on the occasion. Most of the time, I stick with ice water, but when I want to relax, I will go for a Gin & Tonic.