Often times, our biggest motivation and life-changing events come at moments when we least expect them. After graduating from the University of Miami, Ohio, David Dafoe could have pursued any career that aligned with his zoology degree, but instead found himself on the doorsteps of Givaudan as a flavor scientist. It was at Givaudan that Dave discovered his rare super-tasting abilities and ever since, has sought to change the way we approach flavors and the beverages we enjoy.

Following his position at Givaudan, Dave landed in Kentucky working for Brown-Forman and developing beverages that include Lynchburg Lemonade and Jack Daniel’s Country Cocktails. Upon the founding of his own company Flavorman, Dave set out to use his super-tasting abilities to develop beverage products for other big-name companies like Chiquita Brands, Jones Soda, Sunsweet and hundreds more alike. For the past 27 years, Dave has not only developed product flavors for beverages in all markets, he has also invigorated and shaped what the world is drinking today.

Within those 27 years, Dave has gained key insights of both the beverage and flavor industries that surround us. Insights such as, what makes a good flavor, the correct and incorrect flavor combinations, client relationships, business practices, and case by case history. From the perspective of the Flavorman himself, this series gives a taste of what it takes to be a titan in the beverage industry and will teach any reader with curious taste buds about the lessons learned, the stories told, and the cautionary tales about working in the flavor industry.

Written on February 28, 2019.