Inside the Bottle Part 1 - Experience Matters

In 1992, I started Flavorman under the name Pro-Liquitech. I loved that name, but we needed something recognizable, memorable, and easier to spell, so we renamed the company Flavorman in 2009. Despite the evolution of our brand over 33 years, Flavorman has always maintained its foundation of technical expertise and personalized service. Throughout this series, I aim to shed light on how Flavorman conducts business, explain the ingenuity of our process, and showcase real-time examples of its success. First, I would like to speak on how Flavorman’s lengthy industry experience offers a unique advantage to our clients.

Flavorman begins our client’s journey with a one-on-one consultation to discuss their visions and goals. Understanding their brand identity will help create products that resonate with their target audience. Many clients are unfamiliar with the various nuances of the beverage industry, and we make up the difference with our 33 years of experience – Experience Matters. Active listening and consulting are keys to getting it right! Our team understands that small gestures make a significant impact. This could be using clients' names in communications or remembering details from previous interactions – all of which add value to our partnership. We also acknowledge significant milestones like anniversaries or product launches with personalized messages or gifts. Never miss the opportunity for connection.

Working closely with clients to create customized Flavor Profiles is a game changer during the beverage development stage and eventually provides a competitive edge in the market. Clients will participate in multiple tasting sessions where they can provide feedback on flavor combinations and determine what profiles are best for their brand. We provide tailored recommendations that fit the client’s preferences and brand personality throughout the process. Our client's goals are always factored into the process because Flavorman is invested in their success. After all, the company’s success is directly tied to our client’s success – a cornerstone of our mission.

As partners, we proactively incorporate our clients’ ideas, feedback, and suggestions into new products and samples, even after the development stage. Following their product being finalized and hitting the market, we always stay in touch to ensure satisfaction and gather insights on the brand’s performance. I believe that maintaining a working relationship with clients after our services have concluded reaches beyond typical customer service protocols. We are indefinitely engaged with our clients to ensure they can return to The Beverage Campus for any new projects, custom flavor, ingredient sourcing, or expert opinion.

These personalization strategies compose the “Flavorman Experience,” which fosters strong relationships, loyalty, and lasting impressions for each client. Regardless of inevitable industry shake-ups or company changes, one maxim has always stood firm at Flavorman—the foundation of experience and kindness.