You may more readily recognize tequila by name – but how much do you really know about the spirit and its close cousin, mezcal? If you’re feeling stumped, here are three primary differences that set the pair of agave-based liquors apart:

1. They Are Produced In Separate Regions.

If you’re from Kentucky, then you probably know that all bourbon is whiskey, but not all whiskey is bourbon. Similarly, all tequila is mezcal, but not all mezcal is tequila.

Like bourbon, tequila has a “denomination of origin,” meaning that it must be produced in a specific place in order to be called tequila. In this case, tequila comes from what is known as the Tequila region of Mexico, which includes the states of Jalisco, Michoacán, Tamaulipas, Guanajuato, and Nayarit.

Mezcal, on the other hand, can be produced almost anywhere in Mexico, but it most commonly comes from its central and southern states, especially Oaxaca.

2. They Are Crafted With Distinct Types of Agave.

In order to be called a tequila, the spirit must contain at least 51% Blue Weber Agave or “Agave Tequilana,” which is a specific type of desert succulent.

The higher the percentage of Blue Weber Agave in the tequila, the more premium the spirit. This makes sense, because these sweet plants take a whopping 8 to 12 years to mature and can only be harvested once.

Lower quality tequilas (those with a lesser percentage of Blue Weber Agave) may be filled out with a neutral spirit made from cane sugar juice, which makes them cheaper to produce and generally more inexpensive for consumers.

Mezcal has a little more freedom. There are over 40 strains of agave (or maguey) that can be used in mezcal, so long as they are native to the approved regions and contain the appropriate sugar levels required for production. Currently, Agave Espadin is used for about 90% of mezcal production, as it’s easy to cultivate, wildly grown, commonly domesticated, and has similar tropical and floral notes as those enjoyed in Blue Weber Agave.

3. They Are Made Using Different Production Methods.

Depending on the unique conditions in which the agave was grown, as well as the techniques utilized in its production, tequila and mezcal can boast over 300 unique characteristics; however, mezcal is typically smokier in flavor than tequila. This is because of the unique production methods utilized for each.

Tequila is made by steaming the heart of the agave (called the piña) in above-ground ovens, crushing it, and fermenting the extracted sap, before distilling in copper pots.

Meanwhile, mezcal production involves charring the piña prior to distillation. Before the agave can be cooked, underground pits are lined with hot rocks that burn for at least a day. This process is what gives mezcal it’s signature smokiness.

Of course, there are a variety of age distinctions for tequila and mezcal products that also impact the final aroma and flavor, which ranges from light and fruity to deep and peppery – and everything in between!

The Future of Tequila & Mezcal

According the IWSR, agave spirits like tequila and mezcal have made up the second-fastest growing spirits category in the past three years, rising at a rate of nine percent year-over-year. Add to this the continued growth of ready-to-drink (RTD) cocktails – many of which contain tequila! – and there is plenty of evidence for consumers’ surging interest in agave-based spirits products.

However, for brands seeking entry into the category, there are a few sourcing obstacles to overcome thanks to Mexico’s equivalent of the Alcohol and Tobacco Tax and Trade Bureau (TTB). The Consejo Regulador del Tequila (CRT) was established in Guadalajara, Jalisco, Mexico in 1994 as the only governing institution to certify tequila conformity to the Mexican Official Standard of Tequila. While the CRT’s role is important, it also creates a logistical challenge for brands abroad wishing to acquire tequila for use in the development of tequila-based drinks.

A major hurdle imposed by CRT regulations is the ban on exporting 100% Blue Weber Agave tequila in bulk. The CRT requires that it to be bottled in Mexico, making it unusable in co-packing facilities abroad. While it is permissible to export Mixto Tequila – a blend of agave-based spirit and neutral spirits – the regulations heavily favor the producer. Companies importing mixto are contractually tied to the producer for an extended period with little recourse if problems arise.

So how do you bring your tequila-based product to life without all the headaches? With our sister company and custom beverage developer, Flavorman’s new proprietary formulation, Mezcla.

Flavorman’s Mezcla provides the same great taste of a traditional tequila, without the associated challenges. Mezcla is also categorized by the TTB as a “Distilled Spirit Specialty” which is described on the label as “tequila with natural flavors.” This special distinction also means that it can be used to make flavored tequila and RTD agave spirit-based cocktails (like margaritas and palomas) which are legally required to contain tequila.

With three varieties of Mezcla, you can find the right taste profile for your beverage at the best price, giving you the freedom to focus your energy on the most important part of your business— sharing your drink with consumers.

This is fantastic news for innovation of the category, as it allows startups and entrepreneurs with great ideas for agave-based alcoholic beverages greater accessibility to pursue them and, in the process, change what the world is drinking.

Have a beverage vision of your own? The beverage development experts at Flavorman would be glad to help you bring it to life! Just fill out this web form or give us a call at (502) 453-0152 to get started.

 

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Written on September 16, 2020.