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For athletes worldwide, sports drinks replenish hydration after intense and strenuous exercise. Compared to hydrating with regular water, sports drinks also fuel the body with electrolytes, sodium, and carbohydrates to sustain energy levels. With Flavorman's industry and scientific expertise, we can help formulate a drink that ensures the best performance of your brand and its targeted athletes.
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The global sports drink market is expected to grow to $36.35 billion in 2028.
Sports drinks have shown to increase endurance for athletes before reaching exhaustion.
The average American athlete drinks 4 gallons of sports drinks per year.
History
Consuming extra sugars and electrolytes during physical activity dates back to ancient times. Roman soldiers relied on 'posca' for energy in the field, a mixture of water and wine vinegar. Recipes like these evolved into commercial beverages like "Glucozade" (later shortened to "Lucozade"), which is arguably one of the earliest known sports drinks, launched in 1927. Chemist William Owen created it as a citrus-flavored sugar water to deliver quick energy and fluids.
In 1967, the popular "Gatorade" was launched commercially and quickly dominated the sports drink market. Sports drinks thrive in a multi-billion dollar industry today, with thousands of variants catering to all athletes. Sports drinks are a subset of Functional Beverages that promote wellness benefits and are often combined with Hydration Beverages. Coconut Water, for example, is also known as "Nature's Gatorade" here at The Beverage Campus because of its hydrating effect!
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News & Blog
blog
Throughout this series, Founder Dave Dafoe aims to illuminate how Flavorman conducts business, explain the ingenuity of our process, and showcase real-time examples of its success. First, he explains how Flavorman’s lengthy industry experience offers a unique advantage to our clients.
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2024 was full of highs, lows, and lifelong memories. To tie it all together, we found that friendship and community are the sources of energy needed to catalyze our success in 2025. This is why we’re thrilled to introduce Catalyst as the Beverage of 2024!
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The year 2025 is just around the corner, and the evidence is clear. So, we present a case ready to be served cold, hot, or neat: The Beverage Trends of 2025!