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Functional Beverages

Wellness has always been a priority in consumers' choices. However, modern trends have increasingly focused on fitness, vitality, and holistic habits. This is especially true in the beverage industry, as functional drinks that maximize certain wellness benefits have overtaken the landscape. Are you looking to fill a gap in the market through a delicious refreshment? Contact Flavorman to get your questions answered and your product on the shelves.

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Did you know?

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Prebiotics are fibers that stimulate the growth of beneficial bacteria in the gut, while probiotics are live bacteria added to a product for wellness benefits.

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The functional beverages market is expected to reach $353.4 billion in 2030.

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Consumer interest in functional beverages is estimated to have grown by 51% within the first year of the COVID-19 pandemic.

History

Functional Beverages

From natural coconut water to vitamin-infused energy drinks, functional beverages are one of the most diverse product categories in which any type of consumer can find a product that speaks to their preferences. Considering that most consumable products serve functional roles, beverages that promote a specific benefit (e.g., energy, electrolytes, vitamins, etc.) have existed for almost as long as humans have.

The rise of Energy Drinks like Red Bull and probiotic beverages like Yakult in the 20th century brought about modern functional beverage products. Other creations such as Hydration Beverages, Sports Beverages, and CBD Beverages fall into this category, as they all claim to benefit the body. Flavorman also creates drinkable Dietary Supplements, a category that similarly boasts benefits to your well-being.

Key Considerations

  1. In the US, CBD's popularity as a functional product is fueled by increased availability and a growing wellness trend. More and more American consumers are ditching sugary drinks for "better-for-you" alternatives like CBD infusions.
  2. While adaptogens that appear in functional beverages, like ashwagandha and ginseng, have studies on their ability to regulate your mood - these supplements are not regulated by the FDA.
  3. When building your Functional Beverage, certain ingredients could put your product into the "Dietary Supplement" category in the eyes of the FDA, which has its own set of rules and regulations. Let Flavorman's experts help you navigate this regulatory landscape when you formulate with us!

Related Case Studies

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Back before "Functional Beverages" were trending, we were creating functional drinks with breakthrough ingredients. In the early aughts, South African entrepreneur Joe Heron approached Flavorman to develop an innovative line of soft drinks.

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News & Blog

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