Beverage Trends of 2025
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The year 2025 is just around the corner, and the evidence is clear. So, we present a case ready to be served cold, hot, or neat: The Beverage Trends of 2025!
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Hydration Beverages
Hydration beverages are a one-stop solution for those needing a quick and easy fix to their daily water intake. These are ideal for athletic supplements, general wellness, and those with busy lifestyles.
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Did you know?
The hydration drinks market is expected to hit $58.97 billion by 2032.
Sodium, potassium, and magnesium are the most well-known electrolytes.
North America accounted for 40% of this market's revenue share in 2022.
History
Hydration Beverages
Before the modernization of exercise science, there was a prevailing belief that hydration through water consumption was unnecessary for sports and physical activity. However, as research progressed, the detrimental effects of dehydration became glaringly evident, sparking a shift in attitudes towards beverage consumption.
This evolution led to the creation of electrolyte-infused beverages, designed to facilitate rapid hydration in situations where consistent water intake may be challenging. These beverages offer a convenient solution for individuals facing dehydration, those with busy schedules, athletes, and others in need of a quick and effective hydration boost.
Key Considerations
- Some classifications of hydration beverages are hypotonic, isotonic, and hypertonic. We can help you differentiate all these to get your dream drink on the shelves.
- Just as its definition states, any beverage containing water is hydrating. There are many techniques for making a hydrating beverage without using electrolytes, which the Beverage Architects can advise! Everyone needs to drink water, but this category exists to make hydration tastier.
- We formulate many creations that can also have hydrating benefits. These include sports drinks, functional beverages, and flavored water. We also formulate powdered beverages, which are very trendy in this space!
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