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BeatBox, born in Austin, crafted with Flavorman's expertise, debuted on "Shark Tank," securing a $1M deal with Mark Cuban.
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Ready-to-drink (RTD) cocktails are pre-mixed, flavored alcoholic beverages that one can immediately crack open and sip. This way, the consumer does not need to worry about the art of mixology or having a collection of ingredients at their home bar. They are also convenient for bartenders who can skip the steps of mixing a cocktail. This category is Flavorman's bread and butter, having formulated for some of the world's most popular RTD Cocktail brands. Are you ready to get your product on the bartop? Get in touch today!
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The RTD cocktail market is expected to expand at a 13.4% CAGR through 2030.
Almost 17% of consumers purchased an RTD cocktail while visiting a bar or restaurant in the summer of 2023.
RTDs accounted for a 6.2% share of the spirits market in 2023.
History
RTD cocktails are not an innovation of recent years; they actually date back to the 1800s. In 1892, a pair of hotel owners known as the Heublein Brothers crafted bottled martinis and began selling them to patrons of bars and restaurants.
The surge in RTD creations coincided with numerous brands seeking to diversify their product portfolios to cater to the varied preferences of consumers craving an array of flavors and ingredients. This trend led to diverse options, spanning from pre-mixed cocktails to hard seltzers and spiked sodas. RTDs emerged as some of the most innovative offerings in the market, continually pushing boundaries and adapting to evolving tastes.
Bars and restaurants eagerly embraced these beverages to streamline their mixology process and reduce costs. Additionally, RTDs extend beyond alcoholic beverages; there are also RTD coffees, RTD Cocktails with Non-Alcoholic Spirits, and more, all of which Flavorman can expertly craft to perfection. Flavorman can pursue your vision of shelf-stable cocktail recipes like the Negroni, Old Fashioned, Cosmopolitan, and more, ensuring that each sip is an exquisite experience tailored to your desires.
Key Considerations
BeatBox, born in Austin, crafted with Flavorman's expertise, debuted on "Shark Tank," securing a $1M deal with Mark Cuban.
What began as a mix of household ingredients has since grown into a household name, available in 34 states and drank by thousands of loyal fans. And it all started in the Southern Indiana home of Bryce and Jill Morrison.
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