Mom Water
What began as a mix of household ingredients has since grown into a household name, available in 34 states and drank by thousands of loyal fans. And it all started in the Southern Indiana home of Bryce and Jill Morrison.
We make
Hard Seltzers
Hard seltzers, or alcoholic sparkling water, is a highball drink that contains seltzer, alcohol, and usually added flavor. In the US, the alcohol in hard seltzers is usually made by fermenting cane sugar to create a neutral, clean-tasting spirit. Hard seltzer lovers are hooked on this beverage due to its low alcohol and caloric volume. Partner with Flavorman to step into this market and create something that has never been done!
Analytical Testing
Beverage Development
Bulk Spirits
Consulting
Flavors
Did you know?
Grapefruit-flavored hard seltzers are predicted to grow the most in seltzer sales by 2030.
Most hard seltzers are gluten free, offering a better alternative for those with gluten intolerances.
The US hard seltzer market is predicted to reach $25.21 billion by 2032.
History
Hard Seltzers
The concept of flavored malt beverages has always been popular, with brands like Two Dogs, Hooper's Hooch, and Mike's Hard Lemonade paving the way for others in the industry. Nick Shields created the more modern version of spiked soda water in 2013, branded "Spiked Seltzers."
The mainstream popularity of this style began in 2018, catalyzed by the innovation of "Sugar Brew," which is the fermenting of sugar without malt. Sugar Brew is a neutral, gluten-free base, making it ideal for adding flavor and carbonation due to its clean taste. This is a process that our Beverage Architects have perfected.
Today, several alcoholic beverage brands have tapped into the Hard Seltzer market, including craft brewers who want to offer a gluten-free alternative for their patrons! As a testament to this market explosion - White Claw grew 85% in one year with social media backing during COVID-19 lockdowns and is now considered one of the most popular boozy drinks on the shelf.
Key Considerations
- Just so you know, the route you want to take with your hard seltzer formulation will determine its TTB classification. A malt-based hard seltzer is considered a malt beverage, while a sugar-based hard seltzer is considered "beer" - both of which are subject to different standards. You have full accessibility to Flavorman's Regulatory department during our development process to help you navigate this process and ensure your hard seltzer is up to code on any front.
- Like our RTD Cocktails and Flavored Spirits, the sky is the limit. You can experiment with flavor, alcohol concentration, carbonation, and more.
- Considering that the Hard Seltzer market has become rather crowded, your creative spirit will significantly benefit your brand. When partnered with Flavorman, you can make the next big breakthrough and disrupt this market.
News & Blog
Taste Of The Latest
Beverage Trends of 2025
blog
The year 2025 is just around the corner, and the evidence is clear. So, we present a case ready to be served cold, hot, or neat: The Beverage Trends of 2025!
The Creepiest Cocktails From Beverage Experts
blog
Get ready to toast to the season with spirits from the bar... and beyond, with the Creepiest Cocktails From Beverage Experts.
Meet Joey DiRocco, Flavorman's Youngest Client
blog
12-year-old Joey DiRocco, Brand Ambassador of Sparklytes! Over several months, the Flavorman's Beverage Architects collaborated with Joey and his parents, Justin and Francesca Navarro, to develop a line of flavored hydration beverages for Sparklytes.